Information is the lifeblood of an enterprise. Thus mission-critical data is a valuable asset that should attract the attention of top-level management. Mission-critical data being a valuable asset can be used to create business advantage that would result into increased profit for the enterprise. Thus mission-critical data must be highly available anywhere, anytime, in the required format, if it must fulfil its purpose in the enterprise. The secret of high availability of mission-critical data is good data management. If data were well managed then it would be highly available. An enterprise that manages its data very well can leverage on its vast data asset to create new business opportunities, which gives it a sustainable highly competitive advantage over their competitors. Thus profits are increased and sustained and all stakeholders are satisfied.

Business Managers have the desire to ensure that mission critical data is protected and any disaster or incident – whether natural or otherwise – has a minimal impact on the economic well being of their enterprise.

How quickly – and painlessly – an enterprise gets back to “business as usual” in the event of data loss or corruption, a terrorist attack, fire, flood or other natural disaster, or any other major interruption, depends on how effectively the enterprise can devise, and put into action, their data protection solution and disaster prevention and recovery solution.

Deploying data protection and disaster recovery solutions, making it part of the way that you run your business, rather than having to “fire fight” any emergency, helps prepare the enterprise to offer “business as usual” services in the quickest possible time. All reputable enterprises are expected to implement data protection and disaster recovery solutions so that all stakeholders are reassured that they have an effective policy and practice for managing the unexpected. This helps also to build confidence in your business. And, as every enterprise knows, when setbacks arrive in combination, the worst-case scenario can eventually be business failure.

Enterprises that fail to implement data protection and disaster prevention and recovery solutions could face heavy financial losses, loss of reputation built over the years, or bankruptcy when they are hit by a major incident or disaster from which they are unable to quickly recover. In order to avoid such unpleasant consequences, enterprises are encouraged or advised to build resilience and capability for an effective response to disaster that safeguards the interests of their key stakeholders, reputation, brand and value creating activities.

Business Continuity Management ( BCM ) is a business owned and driven process that unifies a broad spectrum of business and management disciplines. It provides the framework to review and where appropriate redesign the way an organisation provides its products and services whilst increasing its resilience to disruption, interruption or loss of its mission-critical activities or processes.

Increase their resilience to disruption, interruption or loss of their Mission Critical Activities or Processes.